1. Token Identity
Token Name:
Example: "RideToken", "QuestCoin", "SocialToken"
Token Symbol (3-5 characters):
Example: RIDE, QUEST, SOCIAL
2. Token Utility: What Does It Do?
Core Use Cases (check all that apply):
- Payment: Pay for platform services
- Staking: Lock tokens to participate or earn rewards
- Governance: Vote on protocol decisions
- Access Rights: Token required to use certain features
- Rewards: Earned for contributing to the ecosystem
- Collateral: Used as security deposit or bond
- Other: _________________________________
Explain WHY someone would want to hold this token. What problem does it solve?
Warning: "Utility" cannot just be "governance." Most users don't care about voting. Your token needs practical, everyday use cases.
3. Supply Model
Supply Type (choose one):
- Fixed Supply: Cap never changes (like Bitcoin)
- Inflationary: New tokens minted over time (specify rate)
- Deflationary: Tokens burned, supply decreases
- Elastic: Supply adjusts based on demand/price
Initial Supply (at launch):
Maximum Supply (if applicable):
Why did you choose this model? How does it support your platform's goals?
4. Token Distribution
Allocation Breakdown (must total 100%):
| Category | Percentage (%) | Number of Tokens |
|---|---|---|
| Team & Founders | ||
| Investors (Seed/Series A) | ||
| Community Rewards | ||
| Treasury/DAO | ||
| Ecosystem Grants | ||
| Liquidity Mining | ||
| Public Sale (if applicable) | ||
| Other: _______________ | ||
| TOTAL | 100% |
Typical Ranges (reference only):
• Team: 10-25% | Investors: 15-35% | Community: 30-50% | Treasury: 10-20%
Distribution Justification:
• Team: 10-25% | Investors: 15-35% | Community: 30-50% | Treasury: 10-20%
Why is this distribution fair? How does it balance stakeholder incentives?
5. Vesting Schedule
Vesting Terms by Category:
| Stakeholder Group | Cliff Period | Vesting Duration | Vesting Type |
|---|---|---|---|
| Team & Founders | |||
| Investors | |||
| Advisors | |||
| Community Rewards |
Definitions:
• Cliff: Period before ANY tokens unlock (e.g., "12-month cliff" = zero tokens for first year)
• Vesting Duration: Total time until full unlock (e.g., "36 months")
• Vesting Type: Linear (monthly), quarterly, milestone-based, etc.
Anti-Dump Mechanisms:
• Cliff: Period before ANY tokens unlock (e.g., "12-month cliff" = zero tokens for first year)
• Vesting Duration: Total time until full unlock (e.g., "36 months")
• Vesting Type: Linear (monthly), quarterly, milestone-based, etc.
How do you prevent early sellers from crashing the token price?
6. Value Capture Mechanism
How does the token accrue value? (check all that apply):
- Token Burns: Fees are burned, reducing supply
- Buybacks: Protocol buys tokens from market
- Staking Rewards: Holders earn yield by locking tokens
- Fee Distribution: Revenue shared with token holders
- Governance Rights: Control valuable treasury/protocol
- Scarcity: Limited supply drives demand
- Other: _________________________________
Connect the dots: "When users do X, the protocol does Y, which makes the token more valuable because Z."
Critical Question: If your platform is wildly successful, how does token price go up? Be specific.
7. Risk Mitigation
How do you address these risks?
| Risk | Your Mitigation Strategy |
|---|---|
| Concentration Risk: Few holders control too much |
|
| Sell Pressure: Tokens unlocking faster than demand |
|
| Gaming/Sybil Attacks: Users exploit reward systems |
|
| Lack of Demand: No one wants to buy the token |
Final Checklist Before Presentation:
☐ Distribution adds to 100%
☐ Vesting schedules are specific (not vague)
☐ Token has clear utility beyond speculation
☐ Value capture mechanism is explained
☐ All group members understand the design
☐ You can defend every choice against criticism
☐ Distribution adds to 100%
☐ Vesting schedules are specific (not vague)
☐ Token has clear utility beyond speculation
☐ Value capture mechanism is explained
☐ All group members understand the design
☐ You can defend every choice against criticism
© Joerg Osterrieder 2025-2026. All rights reserved.