Research Themes & Keyword Analysis

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Synthesis: This cluster examines how consumers behave in online and omnichannel retail environments, from emotional drivers of shopping on e-commerce platforms to website quality effects on loyalty. It spans geographic contexts including Vietnam, Lithuania, India, and Thailand, and addresses both B2C and C2C models, with particular attention to checkout experiences, carbon-conscious shopping, and channel preferences in sports retail.

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Synthesis: Papers in this cluster investigate how organizations adopt and integrate digital technologies—from Industry 4.0 in Hungarian SMEs, to cloud ERP systems, digital wallets, cashierless retail, and digital marketing by microenterprises. They collectively map the barriers, enablers, and frameworks for digital transformation across different enterprise sizes and sectors.

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Synthesis: This cluster addresses the sustainability imperative from multiple angles: sustainable entrepreneurial intention in Malaysian MSMEs, consumer purchasing of organic products in Romania, sustainable food waste management in Malaysian households, urban development efficiency, sustainable fashion preferences across the EU, and the informality-sustainability nexus. The papers collectively show how sustainability goals intersect with business behavior, consumer choices, and urban policy.

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Synthesis: These papers investigate the human side of organizations: psychological harassment in Hungary and Slovakia, employee well-being strategies, workplace well-being in Slovakian SMEs during economic crisis, and cross-cultural emotional/cultural intelligence between the USA and Romania. They collectively highlight how workplace conditions, leadership intelligence, and organizational culture shape employee outcomes.

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Synthesis: This cluster spans brand-building, unconventional marketing tactics, and the influence of social media on brand perception. It includes guerrilla marketing effects on Gen Y in Thailand, social media marketing in the brewing sector, brand reputation drivers on social networks, country brand equity under fake news, technology resistance and brand equity in banking for seniors, and the Korean Wave’s impact on purchase intention. These papers collectively address how brands are built, perceived, and defended in the social media era.

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Synthesis: These papers focus on the management challenges and growth strategies of SMEs: big data and blockchain for internationalization of Vietnamese SMEs, SMEs in the outer space economy, social enterprise incubation by higher education, dynamic capabilities for organizational resilience in Mexican SMEs, and M&A forecasting models. They highlight how SMEs leverage resources, partnerships, and technology to achieve competitiveness and resilience.

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Synthesis: These papers apply econometric methods to macroeconomic policy questions: the Greek economic crisis and healthcare spending, labour cost determinants in the EU, capital market volatility during crises, direct taxation research bibliometrics, and mobile stock investment adoption. They contribute quantitative evidence for policymakers on fiscal, labour, and financial market dynamics.

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Synthesis: This cluster covers the education domain from multiple angles: online teaching adoption in Romanian schools during and after COVID-19, student engagement and machine learning approaches, traditional versus alternative education perceptions, hybrid warfare conceptual education models, and inspirational value in non-formal music education in Indonesia. They collectively address pedagogical innovation, digital tools in education, and engagement drivers.

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Synthesis: These papers focus on tourism and event management. One maps the wellness tourism research domain through bibliometric analysis, while the other examines sports event quality and athlete behavioral intentions at the World Wrestling Championship during COVID-19 safety measures. Together they address quality, satisfaction, and repeat-visit intentions in tourism/events contexts.

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Synthesis: This cluster addresses migration as both a health-system and demographic phenomenon. One paper analyzes physician and nurse migration from Romania, another maps EU migration determinants at the NUTS2 regional level using spatial econometrics. A companion paper on the Greek health system (primary cluster 7) also touches these themes. The focus is on pull/push factors, spatial patterns, and health-sector impacts of migration flows.

Note: Paper 2024-0005 has its primary assignment in Cluster 7 (Economic Analysis & Policy) and appears here as a secondary cluster.

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Synthesis: These papers investigate energy transitions and sustainability: the biomass sector’s impact on Romanian economic growth, black pellets value chain analysis, the global energy mix evolution and renewable energy forecasts for 2030, managing energy performance through heat pumps in Romania, and Europe’s renewable energy landscape. They provide econometric and descriptive evidence on the feasibility and economics of the green energy transition.

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Synthesis: This cluster captures frontier technology research: emoji-driven sentiment analysis using GPT-4 for crypto markets, virtual reality immersion determinants, AI and consumer neuroscience in computational advertising, and metaverse workplace design using multi-criteria decision methods. These papers explore how AI, VR, and blockchain create new modes of market interaction, advertising, and work.