Research Overview

A comprehensive statistical profile of the 64 papers published in Management & Marketing, Volumes 18 (2023) and 19 (2024). Every figure below is derived exclusively from the abstracts and citation lines of the source documents.

1. Publication Counts

Year Volume Issue 1 Issue 2 Issue 3 Special Issue Issue 4 Total
2024 19 7 9 9 7 32
2023 18 5 5 6 10 6 32
Grand Total 64

2024 Issue Breakdown (Volume 19)

2023 Issue Breakdown (Volume 18)

2. Author Statistics

Totals

Total unique authors across 64 papers194
Single-author papers7
Multi-author papers (2+ authors)57

The 7 single-author papers are:

  1. Cuong, D.T. (2024-0002)
  2. Nicolae, C. (2024-0016)
  3. Khalid, B. (2024-0017)
  4. Zámeçník, R. (2024-0020)
  5. Hapau, R.G. (2023-0016)
  6. Sang, T.M. (2023-0025)
  7. Ut-tha, V. (2023-0028)

Authors Appearing in Two or More Papers

Author(s) Paper 1 Paper 2
Ūsas, A. & Jasinskas, E. & Štreimikienė, D. 2023-0007 — C2C online store quality & consumer satisfaction (Lithuania) 2024-0032 — Website quality & consumer loyalty in C2C e-commerce (Lithuania)
Juhász, T. 2024-0004 — Psychological harassment at work (Hungary & Slovakia) 2024-0015 — Employee well-being strategies (Hungary)
Vasile, V. 2024-0001 — Migration of health workers (Romania) 2023-0021 — Efficiency of urban development (Romania, Germany, Japan, USA, Australia)
Stamule, T. 2023-0012 — Managing energy performance through heat pumps (Romania) 2024-0027 — Sustainable biomass in Romanian energy sector
Antonio, F. 2024-0010 — Inspirational value & e-WOM in music education (Indonesia) 2024-0025 — Mobile stock investment app adoption (Indonesia)
Härdle, W.K. 2024-0008 — Emoji driven crypto assets market reactions 2024-0026 — Scenario based M&A forecasting
Davidescu, A.A. 2024-0014 — Shadow economy & informal labour in Europe 2023-0019 — Bibliometric analysis of direct taxation

Additional recurring authors not listed as primary above:

Note: Stamule, S. co-authors 2023-0012 alongside Stamule, T., but appears only in that single paper. The total of 194 unique authors accounts for all 12 authors who appear in two papers each (counted once).

3. Geographic Distribution

Countries were identified from titles, abstracts, keywords, and author institutional context within the source documents. A paper may count for multiple countries when it explicitly covers more than one.

Country / Region Paper Count DOIs
Romania 13 2024-0001, 2024-0005 (destination), 2024-0014, 2024-0016, 2024-0023, 2024-0027, 2023-0005, 2023-0006, 2023-0012, 2023-0019, 2023-0021, 2023-0031, 2023-0017
Hungary 8 2024-0004, 2024-0015, 2024-0022, 2024-0030, 2023-0001, 2023-0008, 2023-0009, 2023-0023
Indonesia 4 2024-0010, 2024-0025, 2023-0011, 2023-0026
Vietnam 4 2024-0002, 2024-0007, 2023-0015 (digital wallet context), 2023-0025
Lithuania 2 2023-0007, 2024-0032
Malaysia 2 2024-0003, 2023-0004
Slovakia 2 2024-0004, 2024-0018
Thailand 2 2024-0017, 2023-0028
India 1 2024-0012
Greece 1 2024-0005
Colombia 1 2024-0006
Japan 2 2023-0014, 2023-0021
Mexico 1 2023-0027
Serbia 1 2024-0019
Spain 1 2023-0024
Portugal 3 2024-0021, 2024-0028, 2024-0031
Estonia 1 2023-0003
USA 2 2023-0006, 2023-0021
China 1 2023-0009 (country brand context)
EU-wide / Europe 5 2024-0009, 2024-0014, 2024-0024, 2023-0022, 2023-0032
Germany 2 2024-0001 (destination), 2023-0021
Australia 1 2023-0021
South Korea 1 2023-0029 (Korean Wave / Hallyu)
Pakistan 1 2023-0026 (author context)

The journal draws heavily from Central and Eastern European contexts (Romania: 13, Hungary: 8, Slovakia: 2, Lithuania: 2, Serbia: 1, Estonia: 1), followed by Southeast Asian economies (Vietnam: 4, Indonesia: 4, Malaysia: 2, Thailand: 2). Western European and other OECD countries appear less frequently.

4. Methodological Breakdown

Each of the 64 papers is categorized based on its abstract. Papers using both quantitative and qualitative components are classified as Mixed Methods.

Category Count Papers (DOIs)
Quantitative 47 2024-0001, 2024-0002, 2024-0003, 2024-0004, 2024-0005, 2024-0006, 2024-0007, 2024-0008, 2024-0009, 2024-0010, 2024-0011, 2024-0012, 2024-0014, 2024-0016, 2024-0017, 2024-0018, 2024-0019, 2024-0022, 2024-0023, 2024-0024, 2024-0025, 2024-0026, 2024-0028, 2024-0030, 2024-0031, 2024-0032, 2023-0001, 2023-0004, 2023-0006, 2023-0007, 2023-0008, 2023-0009, 2023-0011, 2023-0012, 2023-0014, 2023-0016, 2023-0017, 2023-0021, 2023-0022, 2023-0024, 2023-0025, 2023-0026, 2023-0027, 2023-0028, 2023-0029, 2023-0030, 2023-0032
Qualitative 2 2024-0029, 2023-0002
Mixed Methods 6 2024-0015, 2023-0003, 2023-0005, 2023-0013, 2023-0018, 2023-0031
Conceptual / Review / Systematic Literature Review 4 2024-0020, 2024-0021, 2023-0015, 2023-0023
Bibliometric 3 2024-0013, 2023-0010, 2023-0019
Value Chain / Technical Analysis 2 2024-0027, 2023-0020
Notes:
  • 2023-0002 (space economy SMEs) is a qualitative case study with conceptual elements, counted once under Qualitative.
  • 2024-0029 (Oracle Fusion Cloud ERP) combines qualitative thematic analysis with quantitative comparative analysis; listed under Qualitative given its inductive thematic approach as primary method.
  • 2023-0013 (hybrid warfare model) uses both qualitative critical analysis and quantitative statistical data grouping, counted under Mixed Methods.
  • 2023-0021 (urban development efficiency) uses DEA, a quantitative method, counted under Quantitative.
  • 2024-0027 and 2023-0020 are operational/technical analyses (value chain cost estimation, bootstrap clustering for energy mix) that do not fit neatly into standard social science methodology categories.
  • 2023-0022 (renewable energy landscape) uses descriptive statistics and forecasting, counted under Quantitative.
  • Each paper is counted exactly once. Total: 47 + 2 + 6 + 4 + 3 + 2 = 64.

5. Sample Sizes

Only papers whose abstracts state a specific numeric sample size are listed. Papers relying on secondary data, bibliometric databases, or those not reporting a sample number are excluded.

DOI Short Title Sample Size Context
2024-0002 Positive emotions & e-commerce (Vietnam) 294 Online survey of e-commerce clients
2024-0003 Sustainable entrepreneurial intention (Malaysia) 342 Owner-managers of manufacturing MSMEs
2024-0004 Psychological harassment (Hungary & Slovakia) 608 500 Hungarian + 108 Slovakian employees
2024-0006 Technology resistance & brand equity (Colombia) 502 Elderly people aged 60–80 in Bogotá
2024-0007 Big data & blockchain for SME internationalization (Vietnam) 612 Accountants in SMEs in southern Vietnam
2024-0010 Inspirational value & e-WOM (Indonesia) 176 Students of two music courses
2024-0011 Virtual reality immersion experience 150 Users of virtual reality devices
2024-0012 Waiting at retail checkouts (India) 385 Retail store customers, cross-sectional survey
2024-0015 Employee well-being (Hungary) 222 + 27 222 employees (questionnaire) + 27 HR experts (interviews)
2024-0016 Sustainable purchasing behavior (Romania) 595 Urban consumers, online survey
2024-0017 Guerrilla marketing & Gen Y (Thailand) 442 Generation Y respondents
2024-0018 Workplace well-being (Slovakia) 772 Employees in Slovakian SMEs
2024-0019 Sports event quality (Serbia) 150 Athletes, U23 World Wrestling Championship
2024-0022 Lifestyle app usability (Hungary) 348 Users of fitness, nutrition, mindfulness apps
2024-0025 Mobile stock investment app (Indonesia) 256 Stock investors using mobile apps for 1+ year
2024-0028 Social media marketing & brewing (Portugal) 202 Convenience sample, SuperBock Instagram followers
2024-0031 Brand reputation on social media 185 Non-probabilistic convenience sample
2024-0032 Website quality & loyalty (Lithuania) 400 Respondents in Lithuania, C2C e-commerce users
2023-0001 Industry 4.0 & HR/knowledge management (Hungary) 122 Completed questionnaires from Hungarian SME leaders
2023-0004 Sustainable food waste management (Malaysia) 520 Households in the Klang Valley
2023-0005 Online teaching in Romanian schools 522 Teachers from different school categories
2023-0006 Emotional & cultural intelligence (USA & Romania) 604 Questionnaires distributed to managers in USA and Romania
2023-0008 Digital marketing adoption of microenterprises 181 Microenterprises, online survey
2023-0012 Heat pumps & energy performance (Romania) 389 Participants (homeowners) in Romania
2023-0014 Software series sales in Japan 11,863 Video game software samples in the Japanese market
2023-0025 Digital transformation in Vietnamese SMEs 930 Survey samples of Vietnamese SMEs
2023-0027 Dynamic capabilities & resilience (Mexico) 216 SMEs in commercial sector of Mexico
2023-0028 Eco-Cart carbon reduction (Thailand) 800 Participants across diverse Thai regions (96.50% response rate)
2023-0029 Hallyu / Korean Wave (Hungary) 495 Hallyu fans in Hungary, purposive sampling
2023-0030 Social media influencer followers (Portugal) 759 Portuguese social media users, snowball sampling

The largest reported sample is 11,863 video game software samples (2023-0014). Among survey-based studies, the largest is 930 respondents (2023-0025), followed by 800 (2023-0028), 772 (2024-0018), and 759 (2023-0030). The smallest reported sample is 122 (2023-0001).

6. Statistical Methods

Methods identified from abstracts and keywords. A paper may use more than one method.

Method Count Papers (DOIs)
PLS-SEM / SmartPLS 13 2024-0003, 2024-0010, 2024-0011, 2024-0017, 2024-0022, 2024-0025, 2024-0030, 2024-0031, 2023-0004, 2023-0008, 2023-0024, 2023-0025, 2023-0029
CB-SEM / AMOS / Covariance-based SEM 5 2024-0007, 2024-0012, 2024-0019, 2023-0011, 2023-0027
Multiple regression / Linear regression 5 2024-0016, 2024-0023, 2023-0005, 2023-0012, 2023-0017
Logistic regression 2 2024-0009, 2023-0031
Panel data regression 3 2024-0001, 2024-0005, 2024-0014
Factor analysis / CFA / Principal component analysis 5 2024-0001, 2024-0004, 2024-0006, 2024-0016, 2024-0017
ANOVA / T-test 2 2024-0004, 2023-0005
Bibliometric analysis / VOSviewer 5 2024-0013, 2023-0006, 2023-0010, 2023-0015, 2023-0019
DEA (Data Envelopment Analysis) 1 2023-0021
ARIMA / Time series forecasting 1 2023-0020
Machine learning (LASSO regression) 1 2023-0017
Granger causality / VAR / VECM 1 2023-0016
Multinomial logit 1 2023-0028
Cluster analysis / Bootstrap clustering 3 2024-0001, 2024-0024, 2023-0020
Spatial econometrics 1 2023-0032
Descriptive statistics / SPSS 6 2024-0004, 2024-0018, 2024-0028, 2024-0032, 2023-0022, 2023-0030
Cramer’s V / Relationship analysis 1 2023-0001
Sentiment analysis / NLP (GPT-4, BERT, FinBERT) 1 2024-0008
PROCESS macro (mediation/moderation) 1 2023-0026
Poisson modelling / Local Parametric Approach 1 2024-0026
Multi-criteria decision making (Type-2 Q-rung Orthopair CoCoSo) 1 2023-0018
Content analysis (qualitative) 2 2024-0013, 2023-0003
Thematic analysis 1 2024-0029
Importance-Performance Map Analysis (IPMA) 1 2023-0024
Double-jeopardy theory (quantitative test) 1 2023-0014

PLS-SEM is the dominant analytical technique, used in 13 of 64 papers (20.3%). Combined with CB-SEM, structural equation modelling variants account for 18 papers (28.1%). Descriptive/SPSS-based analyses and bibliometric methods each appear in 5–6 papers.

7. Page Numbering Note (Volume 18, 2023)

The 2023 volume (Vol. 18) uses a continuous page sequence that was interrupted by the insertion of a Special Issue mid-year:

Segment Issues Pages DOI Range Papers
Regular Issues 1–3 18(1), 18(2), 18(3) pp. 1–314 2023-0001 to 2023-0016 16
Special Issue 18(SI) pp. 315–495 2023-0017 to 2023-0026 10
Regular Issue 4 18(4) pp. 496–607 2023-0027 to 2023-0032 6

The Special Issue was inserted between Issue 3 (ending at p. 314) and Issue 4 (beginning at p. 496), continuing the sequential page numbering. This means the page sequence runs: Issues 1–3 (pp. 1–314) → Special Issue (pp. 315–495) → Issue 4 (pp. 496–607). The DOI sequence likewise reflects this ordering (0017–0026 for the Special Issue, then 0027–0032 for Issue 4).

By contrast, Volume 19 (2024) has no Special Issue and runs continuously from pp. 1–724 across four regular issues.