Research Overview
A comprehensive statistical profile of the 64 papers published in Management & Marketing, Volumes 18 (2023) and 19 (2024). Every figure below is derived exclusively from the abstracts and citation lines of the source documents.
1. Publication Counts
| Year | Volume | Issue 1 | Issue 2 | Issue 3 | Special Issue | Issue 4 | Total |
|---|---|---|---|---|---|---|---|
| 2024 | 19 | 7 | 9 | 9 | – | 7 | 32 |
| 2023 | 18 | 5 | 5 | 6 | 10 | 6 | 32 |
| Grand Total | 64 | ||||||
2024 Issue Breakdown (Volume 19)
- Issue 1 (pp. 1–157): 7 papers — DOIs 0001–0007
- Issue 2 (pp. 158–381): 9 papers — DOIs 0008–0016
- Issue 3 (pp. 382–578): 9 papers — DOIs 0017–0025
- Issue 4 (pp. 579–724): 7 papers — DOIs 0026–0032
2023 Issue Breakdown (Volume 18)
- Issue 1 (pp. 1–90): 5 papers — DOIs 0001–0005
- Issue 2 (pp. 91–191): 5 papers — DOIs 0006–0010
- Issue 3 (pp. 192–314): 6 papers — DOIs 0011–0016
- Special Issue (pp. 315–495): 10 papers — DOIs 0017–0026
- Issue 4 (pp. 496–607): 6 papers — DOIs 0027–0032
3. Geographic Distribution
Countries were identified from titles, abstracts, keywords, and author institutional context within the source documents. A paper may count for multiple countries when it explicitly covers more than one.
| Country / Region | Paper Count | DOIs |
|---|---|---|
| Romania | 13 | 2024-0001, 2024-0005 (destination), 2024-0014, 2024-0016, 2024-0023, 2024-0027, 2023-0005, 2023-0006, 2023-0012, 2023-0019, 2023-0021, 2023-0031, 2023-0017 |
| Hungary | 8 | 2024-0004, 2024-0015, 2024-0022, 2024-0030, 2023-0001, 2023-0008, 2023-0009, 2023-0023 |
| Indonesia | 4 | 2024-0010, 2024-0025, 2023-0011, 2023-0026 |
| Vietnam | 4 | 2024-0002, 2024-0007, 2023-0015 (digital wallet context), 2023-0025 |
| Lithuania | 2 | 2023-0007, 2024-0032 |
| Malaysia | 2 | 2024-0003, 2023-0004 |
| Slovakia | 2 | 2024-0004, 2024-0018 |
| Thailand | 2 | 2024-0017, 2023-0028 |
| India | 1 | 2024-0012 |
| Greece | 1 | 2024-0005 |
| Colombia | 1 | 2024-0006 |
| Japan | 2 | 2023-0014, 2023-0021 |
| Mexico | 1 | 2023-0027 |
| Serbia | 1 | 2024-0019 |
| Spain | 1 | 2023-0024 |
| Portugal | 3 | 2024-0021, 2024-0028, 2024-0031 |
| Estonia | 1 | 2023-0003 |
| USA | 2 | 2023-0006, 2023-0021 |
| China | 1 | 2023-0009 (country brand context) |
| EU-wide / Europe | 5 | 2024-0009, 2024-0014, 2024-0024, 2023-0022, 2023-0032 |
| Germany | 2 | 2024-0001 (destination), 2023-0021 |
| Australia | 1 | 2023-0021 |
| South Korea | 1 | 2023-0029 (Korean Wave / Hallyu) |
| Pakistan | 1 | 2023-0026 (author context) |
The journal draws heavily from Central and Eastern European contexts (Romania: 13, Hungary: 8, Slovakia: 2, Lithuania: 2, Serbia: 1, Estonia: 1), followed by Southeast Asian economies (Vietnam: 4, Indonesia: 4, Malaysia: 2, Thailand: 2). Western European and other OECD countries appear less frequently.
4. Methodological Breakdown
Each of the 64 papers is categorized based on its abstract. Papers using both quantitative and qualitative components are classified as Mixed Methods.
| Category | Count | Papers (DOIs) |
|---|---|---|
| Quantitative | 47 | 2024-0001, 2024-0002, 2024-0003, 2024-0004, 2024-0005, 2024-0006, 2024-0007, 2024-0008, 2024-0009, 2024-0010, 2024-0011, 2024-0012, 2024-0014, 2024-0016, 2024-0017, 2024-0018, 2024-0019, 2024-0022, 2024-0023, 2024-0024, 2024-0025, 2024-0026, 2024-0028, 2024-0030, 2024-0031, 2024-0032, 2023-0001, 2023-0004, 2023-0006, 2023-0007, 2023-0008, 2023-0009, 2023-0011, 2023-0012, 2023-0014, 2023-0016, 2023-0017, 2023-0021, 2023-0022, 2023-0024, 2023-0025, 2023-0026, 2023-0027, 2023-0028, 2023-0029, 2023-0030, 2023-0032 |
| Qualitative | 2 | 2024-0029, 2023-0002 |
| Mixed Methods | 6 | 2024-0015, 2023-0003, 2023-0005, 2023-0013, 2023-0018, 2023-0031 |
| Conceptual / Review / Systematic Literature Review | 4 | 2024-0020, 2024-0021, 2023-0015, 2023-0023 |
| Bibliometric | 3 | 2024-0013, 2023-0010, 2023-0019 |
| Value Chain / Technical Analysis | 2 | 2024-0027, 2023-0020 |
- 2023-0002 (space economy SMEs) is a qualitative case study with conceptual elements, counted once under Qualitative.
- 2024-0029 (Oracle Fusion Cloud ERP) combines qualitative thematic analysis with quantitative comparative analysis; listed under Qualitative given its inductive thematic approach as primary method.
- 2023-0013 (hybrid warfare model) uses both qualitative critical analysis and quantitative statistical data grouping, counted under Mixed Methods.
- 2023-0021 (urban development efficiency) uses DEA, a quantitative method, counted under Quantitative.
- 2024-0027 and 2023-0020 are operational/technical analyses (value chain cost estimation, bootstrap clustering for energy mix) that do not fit neatly into standard social science methodology categories.
- 2023-0022 (renewable energy landscape) uses descriptive statistics and forecasting, counted under Quantitative.
- Each paper is counted exactly once. Total: 47 + 2 + 6 + 4 + 3 + 2 = 64.
5. Sample Sizes
Only papers whose abstracts state a specific numeric sample size are listed. Papers relying on secondary data, bibliometric databases, or those not reporting a sample number are excluded.
| DOI | Short Title | Sample Size | Context |
|---|---|---|---|
| 2024-0002 | Positive emotions & e-commerce (Vietnam) | 294 | Online survey of e-commerce clients |
| 2024-0003 | Sustainable entrepreneurial intention (Malaysia) | 342 | Owner-managers of manufacturing MSMEs |
| 2024-0004 | Psychological harassment (Hungary & Slovakia) | 608 | 500 Hungarian + 108 Slovakian employees |
| 2024-0006 | Technology resistance & brand equity (Colombia) | 502 | Elderly people aged 60–80 in Bogotá |
| 2024-0007 | Big data & blockchain for SME internationalization (Vietnam) | 612 | Accountants in SMEs in southern Vietnam |
| 2024-0010 | Inspirational value & e-WOM (Indonesia) | 176 | Students of two music courses |
| 2024-0011 | Virtual reality immersion experience | 150 | Users of virtual reality devices |
| 2024-0012 | Waiting at retail checkouts (India) | 385 | Retail store customers, cross-sectional survey |
| 2024-0015 | Employee well-being (Hungary) | 222 + 27 | 222 employees (questionnaire) + 27 HR experts (interviews) |
| 2024-0016 | Sustainable purchasing behavior (Romania) | 595 | Urban consumers, online survey |
| 2024-0017 | Guerrilla marketing & Gen Y (Thailand) | 442 | Generation Y respondents |
| 2024-0018 | Workplace well-being (Slovakia) | 772 | Employees in Slovakian SMEs |
| 2024-0019 | Sports event quality (Serbia) | 150 | Athletes, U23 World Wrestling Championship |
| 2024-0022 | Lifestyle app usability (Hungary) | 348 | Users of fitness, nutrition, mindfulness apps |
| 2024-0025 | Mobile stock investment app (Indonesia) | 256 | Stock investors using mobile apps for 1+ year |
| 2024-0028 | Social media marketing & brewing (Portugal) | 202 | Convenience sample, SuperBock Instagram followers |
| 2024-0031 | Brand reputation on social media | 185 | Non-probabilistic convenience sample |
| 2024-0032 | Website quality & loyalty (Lithuania) | 400 | Respondents in Lithuania, C2C e-commerce users |
| 2023-0001 | Industry 4.0 & HR/knowledge management (Hungary) | 122 | Completed questionnaires from Hungarian SME leaders |
| 2023-0004 | Sustainable food waste management (Malaysia) | 520 | Households in the Klang Valley |
| 2023-0005 | Online teaching in Romanian schools | 522 | Teachers from different school categories |
| 2023-0006 | Emotional & cultural intelligence (USA & Romania) | 604 | Questionnaires distributed to managers in USA and Romania |
| 2023-0008 | Digital marketing adoption of microenterprises | 181 | Microenterprises, online survey |
| 2023-0012 | Heat pumps & energy performance (Romania) | 389 | Participants (homeowners) in Romania |
| 2023-0014 | Software series sales in Japan | 11,863 | Video game software samples in the Japanese market |
| 2023-0025 | Digital transformation in Vietnamese SMEs | 930 | Survey samples of Vietnamese SMEs |
| 2023-0027 | Dynamic capabilities & resilience (Mexico) | 216 | SMEs in commercial sector of Mexico |
| 2023-0028 | Eco-Cart carbon reduction (Thailand) | 800 | Participants across diverse Thai regions (96.50% response rate) |
| 2023-0029 | Hallyu / Korean Wave (Hungary) | 495 | Hallyu fans in Hungary, purposive sampling |
| 2023-0030 | Social media influencer followers (Portugal) | 759 | Portuguese social media users, snowball sampling |
The largest reported sample is 11,863 video game software samples (2023-0014). Among survey-based studies, the largest is 930 respondents (2023-0025), followed by 800 (2023-0028), 772 (2024-0018), and 759 (2023-0030). The smallest reported sample is 122 (2023-0001).
6. Statistical Methods
Methods identified from abstracts and keywords. A paper may use more than one method.
| Method | Count | Papers (DOIs) |
|---|---|---|
| PLS-SEM / SmartPLS | 13 | 2024-0003, 2024-0010, 2024-0011, 2024-0017, 2024-0022, 2024-0025, 2024-0030, 2024-0031, 2023-0004, 2023-0008, 2023-0024, 2023-0025, 2023-0029 |
| CB-SEM / AMOS / Covariance-based SEM | 5 | 2024-0007, 2024-0012, 2024-0019, 2023-0011, 2023-0027 |
| Multiple regression / Linear regression | 5 | 2024-0016, 2024-0023, 2023-0005, 2023-0012, 2023-0017 |
| Logistic regression | 2 | 2024-0009, 2023-0031 |
| Panel data regression | 3 | 2024-0001, 2024-0005, 2024-0014 |
| Factor analysis / CFA / Principal component analysis | 5 | 2024-0001, 2024-0004, 2024-0006, 2024-0016, 2024-0017 |
| ANOVA / T-test | 2 | 2024-0004, 2023-0005 |
| Bibliometric analysis / VOSviewer | 5 | 2024-0013, 2023-0006, 2023-0010, 2023-0015, 2023-0019 |
| DEA (Data Envelopment Analysis) | 1 | 2023-0021 |
| ARIMA / Time series forecasting | 1 | 2023-0020 |
| Machine learning (LASSO regression) | 1 | 2023-0017 |
| Granger causality / VAR / VECM | 1 | 2023-0016 |
| Multinomial logit | 1 | 2023-0028 |
| Cluster analysis / Bootstrap clustering | 3 | 2024-0001, 2024-0024, 2023-0020 |
| Spatial econometrics | 1 | 2023-0032 |
| Descriptive statistics / SPSS | 6 | 2024-0004, 2024-0018, 2024-0028, 2024-0032, 2023-0022, 2023-0030 |
| Cramer’s V / Relationship analysis | 1 | 2023-0001 |
| Sentiment analysis / NLP (GPT-4, BERT, FinBERT) | 1 | 2024-0008 |
| PROCESS macro (mediation/moderation) | 1 | 2023-0026 |
| Poisson modelling / Local Parametric Approach | 1 | 2024-0026 |
| Multi-criteria decision making (Type-2 Q-rung Orthopair CoCoSo) | 1 | 2023-0018 |
| Content analysis (qualitative) | 2 | 2024-0013, 2023-0003 |
| Thematic analysis | 1 | 2024-0029 |
| Importance-Performance Map Analysis (IPMA) | 1 | 2023-0024 |
| Double-jeopardy theory (quantitative test) | 1 | 2023-0014 |
PLS-SEM is the dominant analytical technique, used in 13 of 64 papers (20.3%). Combined with CB-SEM, structural equation modelling variants account for 18 papers (28.1%). Descriptive/SPSS-based analyses and bibliometric methods each appear in 5–6 papers.
7. Page Numbering Note (Volume 18, 2023)
The 2023 volume (Vol. 18) uses a continuous page sequence that was interrupted by the insertion of a Special Issue mid-year:
| Segment | Issues | Pages | DOI Range | Papers |
|---|---|---|---|---|
| Regular Issues 1–3 | 18(1), 18(2), 18(3) | pp. 1–314 | 2023-0001 to 2023-0016 | 16 |
| Special Issue | 18(SI) | pp. 315–495 | 2023-0017 to 2023-0026 | 10 |
| Regular Issue 4 | 18(4) | pp. 496–607 | 2023-0027 to 2023-0032 | 6 |
The Special Issue was inserted between Issue 3 (ending at p. 314) and Issue 4 (beginning at p. 496), continuing the sequential page numbering. This means the page sequence runs: Issues 1–3 (pp. 1–314) → Special Issue (pp. 315–495) → Issue 4 (pp. 496–607). The DOI sequence likewise reflects this ordering (0017–0026 for the Special Issue, then 0027–0032 for Issue 4).
By contrast, Volume 19 (2024) has no Special Issue and runs continuously from pp. 1–724 across four regular issues.