Narrative Finance: A Primer

Theoretical Foundations, Measurement Methods, and Practical Applications

Joerg Osterrieder

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Abstract

This primer provides a comprehensive introduction to narrative finance, an emerging field that examines how stories, beliefs, and shared narratives influence financial markets and economic outcomes. We address three key gaps in the literature: (1) the lack of a formal definition of financial narratives, (2) the absence of a systematic taxonomy, and (3) the need for a rigorous measurement framework. We propose a five-component definition of financial narratives---encompassing story structure, collective emergence, action-orientation, temporal logic, and economic relevance---and develop an eight-category taxonomy covering market-focused and context-focused narrative types. Our methodology integrates modern NLP techniques (BERTopic, sentence transformers) with econometric modeling (VAR, Granger causality) to construct quantitative narrative indicators. We demonstrate the full pipeline using synthetic financial data with realistic stylized facts. The primer serves as both an educational resource for PhD students and researchers entering the field, and a methodological contribution advancing the theoretical foundations of narrative economics.

Table of Contents

Formal Definitions

Key definitions establishing the mathematical framework for narrative finance.

No formal definitions extracted.

Theorems and Propositions

Mathematical results establishing properties of narrative dynamics.

No theorems extracted.

Figure Gallery

All 15 figures from the primer, generated programmatically for reproducibility.

p01_narrative_definition

Narrative Definition

p02_taxonomy_hierarchy

Taxonomy Hierarchy

p03_nf_bf_emh_relationship

Nf Bf Emh Relationship

p04_sir_contagion

Sir Contagion

p05_cascade_formation

Cascade Formation

p06_bertopic_pipeline

Bertopic Pipeline

p07_measurement_framework

Measurement Framework

p08_umap_embedding_space

Umap Embedding Space

p09_topic_evolution

Topic Evolution

p10_synthetic_data_properties

Synthetic Data Properties

p11_narrative_macro_correlation

Narrative Macro Correlation

p12_granger_causality_results

Granger Causality Results

p13_var_impulse_responses

Var Impulse Responses

p14_forecast_comparison

Forecast Comparison

p15_robustness_sensitivity

Robustness Sensitivity

Section Summaries

Overview of all sections in the primer.

Section 01Introduction

01.1 The Gap in Narrative Finance

The role of narratives in financial markets has gained significant academic attention following Robert Shiller's influential work on narrative economics [shiller2017narrative,shiller2019narrative]. Shiller argues that economic fluctuations are substantially driven by contagious stories that spread t...

01.2 Contributions

We make three principal contributions to the narrative finance literature: Contribution 1: Formal Definition. We propose that a financial narrative is a 5-tuple = (S, C, A, T, E) where: itemize[noitemsep] S = Story: A causally connected sequence o...

01.3 Relationship to Existing Paradigms

Narrative finance occupies a distinctive position relative to two established paradigms in financial economics (Figure~fig:paradigms): figure[htbp] p03_nf_bf_emh_relationship/chart.pdf Relationship between Efficient Market Hypothesis (EMH), Behavioral Finance (BF), and Narrative Finance (NF). Each p...

01.4 Primer Structure

This primer is organized as follows: itemize[noitemsep] Section~sec:related: Related Work (topic modeling, NLP in finance, narrative economics) Section~sec:theory: Theoretical Framework (definition, taxonomy, contagion models) Section~sec:methods: Methods Landscape (LDA, BERTopic, LLMs, econometric ...

Section 02Related Work

02.1 Topic Modeling Methods

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02.2 NLP in Finance

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02.3 Narrative Economics

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Section 03Theoretical Framework

03.1 A Formal Definition of Financial Narratives

The term ``narrative'' is used loosely across the social sciences. In financial contexts, it is often conflated with ``news,'' ``sentiment,'' or ``themes.'' We propose a rigorous definition that distinguishes narratives from these related concepts. definition[Financial Narrative] def:narrative A

03.2 Taxonomy of Financial Narratives

subsec:taxonomy Building on our definition, we propose a two-tier taxonomy distinguishing eight narrative types (Figure~fig:taxonomy). This taxonomy serves both theoretical and practical purposes: theoretically, it organizes the heterogeneous landscape of financial narratives into coherent categorie...

03.3 Narrative Contagion Models

subsec:contagion A distinctive feature of narratives is their epidemic-like spread through populations. We model this using the SIR (Susceptible-Infected-Recovered) framework [shiller2017narrative]. definition[SIR Model for Narratives] Let S(t), I(t), and R(t) ...

03.4 Information Cascades

subsec:cascades A related phenomenon is the information cascade, where agents rationally ignore their private information and follow the observed actions of others [bikhchandani1992theory]. definition[Information Cascade] def:cascade An information cascade occurs when an ag...

03.5 The Topic-Narrative Gap

subsec:gap A central methodological challenge is the distinction between topics (as extracted by topic models) and narratives (as defined in Definition~def:narrative). proposition[Topic-Narrative Gap] prop:gap Let T denote the set of topics extracted from corpus ...

Section 04Methods Landscape

04.1 Problem Formulation

We formalize narrative quantification as follows: definition[Narrative Quantification Problem] def:problem Given: itemize[noitemsep] Corpus D = \{d_1, , d_n\} with timestamps \{t_1, , t_n\} Financial returns r = (r_1, , r_T) for T periods itemize F...

04.2 Method Taxonomy

Table~tab:methods in Section~sec:related summarizes the method landscape. We organize methods into three generations: enumerate[label=(*)] Traditional (1999--2015): LDA, NMF---probabilistic and algebraic approaches operating on bag-of-words representations Neural (2...

04.3 Traditional Topic Models

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04.4 Neural Topic Models

Neural methods leverage pre-trained language models to capture semantic similarity beyond lexical matching....

04.5 LLM-Based Approaches

Large language models have transformed NLP since 2023, enabling new approaches to narrative extraction....

04.6 Narrative Indicator Construction

From topic model outputs, we construct quantitative indicators capturing different aspects of the narrative definition....

04.7 Econometric Integration

Narrative indicators enter standard econometric models for causal analysis and forecasting....

04.8 Summary

We have surveyed methods spanning three generations of topic modeling, from LDA (2003) to LLMs (2023+). Key trade-offs include: itemize[noitemsep] Coherence vs. Speed: Neural methods (BERTopic, FASTopic) produce more coherent topics but require embedding computation Depth vs...

Section 05Experimental Evaluation

05.1 Experimental Setup

...

05.2 Topic Model Results

We present results from the BERTopic pipeline applied to our synthetic corpus. The evaluation focuses on two aspects: static quality (do extracted topics correspond to coherent, ground-truth categories?) and dynamic patterns (do topic prevalences evolve realistically over time?)....

05.3 Econometric Results

We now examine whether the extracted narrative indicators contain information relevant for understanding and forecasting financial returns. Three complementary analyses are presented: correlation analysis to establish basic relationships, Granger causality tests to assess predictive content, and imp...

05.4 Forecasting Comparison

We compare out-of-sample forecasting performance using an 80/20 train/test split. The training period comprises months 1-48, and the test period comprises months 49-60. This temporal split ensures that we evaluate true out-of-sample performance without look-ahead bias. Three models are compared to i...

05.5 Ablation Studies

Ablation studies systematically vary components of the pipeline to understand their individual contributions and assess robustness to hyperparameter choices. A reliable methodology should produce consistent results across reasonable parameter ranges; excessive sensitivity to specific choices would u...

05.6 Reproducibility Statement

All experiments in this primer are designed for full reproducibility. The complete codebase is available at https://github.com/Digital-AI-Finance/Primer_Narrative_Finance under an open-source license. All stochastic components use a single GLOBAL\_SEED = 42 to ensure deterministic outputs across run...

Section 06Case Studies

06.1 Historical Bubble Episodes

Narrative analysis has proven valuable for understanding historical asset bubbles, where the role of shared beliefs is central. Traditional financial economics struggles to explain why sophisticated investors participate in bubbles they recognize as such; narrative finance provides a framework where...

06.2 Cryptocurrency Narratives

The cryptocurrency space is particularly narrative-driven, given the absence of traditional fundamentals. Unlike equities with earnings or bonds with cash flows, cryptocurrencies have no intrinsic value proposition beyond what market participants collectively believe. This makes narrative analysis n...

06.3 Meme Stock Episode (2021)

The GameStop short squeeze of January 2021 represents a paradigmatic case of narrative-driven market dynamics. Unlike historical bubbles that unfolded over years, the GME episode compressed narrative formation, collective action, and market impact into a three-week period, providing an unprecedented...

06.4 Central Bank Communication

Central bank communication provides a natural laboratory for narrative effects, given the explicit focus on managing expectations. Unlike other market narratives that emerge organically from distributed agents, central bank narratives have identifiable authors (the FOMC, ECB Governing Council, etc.)...

06.5 ESG and Sustainability Narratives

Environmental, social, and governance (ESG) investing is fundamentally driven by narratives about corporate responsibility, climate risk, and sustainable development. Unlike traditional financial narratives that focus on price appreciation or income, ESG narratives introduce moral and ethical dimens...

06.6 Policy Implications

Narrative finance has significant implications for financial regulation and policy. The recognition that narratives influence market dynamics independent of fundamentals creates both opportunities for more effective policy design and challenges for traditional regulatory frameworks built around info...

Section 07Discussion

07.1 Limitations

We acknowledge several limitations of our approach, organized into data, methodological, and interpretive categories. These limitations should inform researchers about the boundaries of current methods and guide future improvements....

07.2 Future Directions

We identify several promising directions for extending the methods and applications presented in this primer....

07.3 Open Problems

We frame several open problems as research questions: enumerate[label=Q*.] Identification. How can we establish causal effects of narratives on markets in the presence of simultaneity and omitted variables? What natural experiments or instrumental variables are avai...

Section 08Conclusion